Monthly Archives: September 2010

Lack Of Clear Understanding On Brand Origin Imperils Large-Scale Brand Launches In China

September 25, 2010 | By admin
Fashion Trends, Industry News 1 Comment | 2,449 views

Recently, there has been a growing ubiquity of “fast fashion” retailers throughout China, noting that some home-grown Chinese companies (particularly ME&CITY) are taking advantage of a lack of clarity among consumers in smaller third-tier markets and marketing themselves as “foreign” … Continue reading →

Y-3 SPRING/SUMMER 2011

September 15, 2010 | By admin
Fashion Trends, Industry News, Our News, Uncategorized Leave a comment | 4,329 views

Y-3 is ready to rock, taking inspiration from the icons of music history for an explosive collection of hard-core looks. From lambskin leather motorcycle vests to tailored military jackets, Y-3’s Spring/Summer 2011 show took a tour through three decades of … Continue reading →

Hermès launches Shang Xia brand in China

September 9, 2010 | By admin
Industry News Leave a comment | 760 views

This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market. It’s an interesting move from Hermes, who generally tends to buy all or part of existing brands. Shang Xia … Continue reading →