Daily Archives: September 25, 2010

Lack Of Clear Understanding On Brand Origin Imperils Large-Scale Brand Launches In China

Fashion Trends, Industry News 1 Comment | 2,439 views

Recently, there has been a growing ubiquity of “fast fashion” retailers throughout China, noting that some home-grown Chinese companies (particularly ME&CITY) are taking advantage of a lack of clarity among consumers in smaller third-tier markets and marketing themselves as “foreign” … Continue reading