SHOWCASING THE CREATIVE IMAGINATIONS OF EMERGING TALENTS
This October, Lane Crawford introduces a unique multi-media project in collaboration with New York designer, Phillip Lim. Bringing together the worlds of fashion and film with four new generation creative talents, viewers will be taken on an artistic journey through the energetic cities of Hong Kong, Beijing, New York, and Paris. Dedicated to pioneering new and creative talents, Lane Crawford joins forces with the designer to bring his unique visions to Hong Kong and Beijing.
Renowned for his updated classics and famed for his cult status in the world of contemporary fashion, Lim extended his artistic flair to a new creative platform in this unique collaboration titled 4x3.1, featuring a series of four short films. Presenting the essence and energy of each city through the eyes of a respective local artist – Victoria Tang (Hong Kong), Rain Li (Beijing), Elle Muliarchyk (New York), and Yi Zhou (Paris) – each short film mixes realism, escapism and fashion, with creativity, intrigue and allure. The films present a personal story, showcasing the Phillip Lim woman – cast differently for each film but wearing a custom 3.1 Phillip Lim outfit. Each story features a red door which symbolises a unique journey of a woman as she discovers her sense of time and place in the city.
Since his brand’s debut in Fall 2005, Lim has been considered a pioneering force in the industry. His classic, with a sense of madness, designs exude easy elegance and simplicity, rendered in luxurious fabrics with unexpected and intricate details. “3.1 is about clothes that refine instead of define,” he says. “A refinement that’s a bit classic in attitude, but imparts a sense of individual style, without looking or feeling forced. It’s confident, unidentifiable, chic and most of all, effortless.”
To celebrate this exciting collaboration, Phillip Lim will launch the programme in Hong Kong with a series of events including a personal appearance at the Lane Crawford ifc mall store on October 7 that will show a behind-the-scenes ‘sneak peek’ of the films and the official premiere of the films at an offsite event on October 8. The films will also be debuted at Lane Crawford Seasons Place in Beijing on October 15 with a personal appearance by Lim.
To share this project with creatives and fashion fans around the world, the exclusive website www.4×31.com, will launch at the same time. This site will showcase the essence of this project, allowing viewers to see the films and learn more about the project and the artists involved.
4 x 3.1
THE CONCEPT
4×3.1 is a unique project that intertwines visionary film directors with the energy and essence of their home city while introducing the Phillip Lim girl while on a journey. A glimpse into the minds of the 4 artists, their backgrounds, inspirations and methods of how they worked on this project will give viewers a dynamic experience. This concept takes the audience on a visually and viscerally stimulating journey, allowing them to become voyeurs of the artists.
For more information, interview request, press loan or shooting request, please contact the PR team.
THE ARTISTS
About Rain Li
Li’s work has been described as “romanticism vs. aggression” and “surrealism vs. reality”. Born and raised in Beijing, she left at the age of 15 to England to pursue her dreams where she soon discovered her passion for lighting which led to camera assisting and then cinematography. By 27, she shot 16 features, 25 short films and numerous music videos and art and fashion projects. At just 25, she has become one of the most sought-after cinematographers, working on feature films, commercials, and music videos for such as directors Gus Van Sant, Jim Jarmusch, David LaChapelle, and Christopher Doyle. After living and working in the west for 10 years, Li has returned to China, working on Chinese films and other creative projects, bringing together her unique creative visions and point of views of both western and eastern cultures.
About Elle Muliarchyk
Muliarchyk first came to attention as the ex-model whose guerilla style photographs of her in fashion boutique dressing rooms received worldwide exposure after a six page coverage of her work in the New York Times Magazine. She has since expanded her body of work into fashion assignments and other collaborations. Her “hit and run” method creates modern images that are at once radical and guerilla, while also being surprisingly beautiful and sublime.
About Victoria Tang
From training to be a pop singer in Japan to earning a degree in graphic design at London’s Central Saint Martins, Victoria Tang is constantly exploring new outlets for her varied talents, but her career and passion is photography. Her long list of projects includes editorials with V Magazine, French Vogue, L’Uomo Vogue and Muse as well as advertorials for Dior Homme and portraits for GQ China. Despite her love of working behind the scenes, Tang has also been photographed by the likes of Terry Richardson and Wing Shya, including an upcoming fashion campaign shot by Elliot Erwitt. As a Brand Ambassador for ISSA, she has also recently tried her skills at designing childrenswear for their new collection, BABY ISSA. Never one to sit still, Tang feels that time is running out and she has a long to-do list, “Whatever I do in the future, my inspiration will be in China.”
About Yi Zhou
Yi Zhou is a young Chinese artist, who has lived in Rome from the age of ten and studied between London and Paris with a degree in Political Science and Economics. Now living between Paris and Shanghai, she creates large multimedia installation artworks that blend film, digital animation, photography, sculpture, painting, drawing, and contemporary music composition. Her works explore the realm of hyper-realism and neo-realism and is a complex synthesis of imagination, literature, mythology, philosophy and new technology and is impregnated with Chinese and Mediterranean culture. Yi Zhou presents a vision of life, transcending both time and space, inflected with irony and wit.
LANE CRAWFORD
Lane Crawford is Hong Kong’s leading specialty store, offering the largest assortment of international brands in Asia. The stores in Hong Kong and Beijing specialise in presenting the newest selections of the best in Womenswear, Lingerie, Menswear, Shoes & Accessories, Jewellery, Cosmetics, and Home & Lifestyle. The stores’ unique product edit, services and environment are core to the brand and unparalleled services, award-winning visual merchandising displays and work with international talents has earned Lane Crawford the 2008 International Retailer of the Year Award.
Source: LC Insider
Image: Refinery 29
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