U.S.-based clothing retailer Gap Inc. has opened its first four wholly-owned Gap stores in China.
Gap opened its first flagship store in Shanghai on November 11. This is store is located in Hong Kong Plaza on Huaihai Zhong Lu. A second flagship store, occupying two floors in the Venture Tech building on Nanjing West Road, will open in several weeks.
Gap also opened two stores in Beijing on November 13. The first is a two-storied flagship store spanning 1,165 square meters in the APM Building on Wanfujing Street, and a second 1,800 square meter store in Chaobei Joy City, located in the eastern part of Beijing.
“Each store offers customers great service by a team of highly-trained staff. Greeters welcome Gap customers at the entrance and each collection has dedicated specialists to assist shoppers. All four stores offer Denim Fit sessions by appointment,” noted Lorenzo Moretti, managing director of Gap China.
Ad campaign featuring two bloggers, Momo Wang (China) and Julia Frakes (US)
The stores will feature the full range of Gap adult, GapKids and babyGap products, and will be the first step in a China expansion plan that will also include Hong Kong. As part of Gap’s entry into China, Gap Inc. has also partnered with Shanghai Yi Shang Network Information Co., Ltd., an e-commerce company, to create an online shopping site that will reach consumers throughout the country. Gap’s first ad campaigns for China, appearing in November fashion magazines, featured two bloggers, including Momo Wang from China.
Loading ...