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Daily Archives: April 26, 2012
Li Bingbing: Gucci’s Chinese torchbearer
The brand was new in China then, having opened its first shop when Tom Ford was at the helm in 1996. At last count there were over 46 stores across china, six in Shanghai alone, its success mirroring Li Bingbing’s … Continue reading
Delivering Dior to the Chinese Luxury Consumer Via DiorMag Chinese Edition
This March, Dior launched an online fashion magazine through their website filled with articles, images, current news and product galleries divided into various sections. With this new digital venue, the brand hoped to pose itself as a storyteller, entertainer, and … Continue reading
Michael Kors Opens Beijing Store, Plans Further China Expansion
Michael Kors store has finally arrived in Beijing. The Beijing store is the brand’s fifth store in China, and its largest. The 2,400-square-foot store, which opened earlier this month, is located in the Shin Kong Place shopping mall. The store … Continue reading