Daily Archives: June 4, 2012
Ralph Lauren Hopes to Boost Europe Sales Through Mega China Expansion
Ralph Lauren is looking to open 60 new Greater China locations within the next 3 years. And while 15 of those stores will be in Beijing, Shanghai, and Hong Kong – and be ready for ribbon cutting this fall – … Continue reading
Luxury goods demands grow in smaller cities
Consumers in second-tier Chinese cities are becoming more keen on luxury goods, according to a survey released by the advertising company Publicis Groupe’s consumer communication agency Starcom MediaVest Group on Tuesday. Second- and third-tier Chinese cities have become battlefields where … Continue reading
British Label Paul Smith Plans China Comeback
In 2007, British fashion brand Paul Smith tried and failed to crack into the Chinese luxury market. After he retreated, Sir Paul called the Chinese market “extremely dangerous” due to high rents and customers who didn’t understand Western fashion trends. … Continue reading
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