Dior Launches Second “Secret Garden” Campaign In China

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Following its successful 2012 “Secret Garden” print and video campaign, Dior is rolling out a second installment, starting this weekend in the Chinese edition of Vogue. After its China debut, the print campaign will continue in Italian Elle and French Vogue. … Continue reading

Hugo Boss Goes Global With China-Centered Campaign

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Taiwanese model and actress Lin Chi-ling in a still from Hugo Boss’s new video campaign to promote its upcoming Shanghai fashion show. (Hugo Boss) German label Hugo Boss recently launched an online video campaign with a cosmopolitan flair to promote … Continue reading

Guess wins trademark dispute against Gucci

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After four years, the trademark dispute between Guess and Gucci has finally concluded. On May 2, the Court of Milan rejected all claims made by the Kering-owned label against the American jeans brand. According to a press release from Guess, … Continue reading