Dior Launches Second “Secret Garden” Campaign In China
Following its successful 2012 “Secret Garden” print and video campaign, Dior is rolling out a second installment, starting this weekend in the Chinese edition of Vogue. After its China debut, the print campaign will continue in Italian Elle and French Vogue. … Continue reading
Hugo Boss Goes Global With China-Centered Campaign
Taiwanese model and actress Lin Chi-ling in a still from Hugo Boss’s new video campaign to promote its upcoming Shanghai fashion show. (Hugo Boss) German label Hugo Boss recently launched an online video campaign with a cosmopolitan flair to promote … Continue reading
Guess wins trademark dispute against Gucci
After four years, the trademark dispute between Guess and Gucci has finally concluded. On May 2, the Court of Milan rejected all claims made by the Kering-owned label against the American jeans brand. According to a press release from Guess, … Continue reading
