Gatsby’s Influence Reaches Chinese Fashion
U.S. blockbuster The Great Gatsby has inspired a plethora of marketing opportunities for luxury brands in the United States, including a full-scale New York costume exhibit from Prada, which designed part of the wardrobe for the film, and an ad … Continue reading
What Burberry is Doing Right in China
After initially issuing its September profit warning and then reporting a dramatic turnaround last month, Burberry is back in a big way with its recently reported 20 percent sales growth for the year ending March 31, as well as record-breaking … Continue reading
Niche Luxury Brands Moving In On China
Some big-name luxury brands may be down, but others — niche luxury brands — are on the way up in China. Red flags went up when Louis Vuitton sales started to lag. However, Givenchy – LVMH’s lesser-known brand famous for … Continue reading
