Fashion Off The Beaten Path: Shanghai Indie Boutique “B.Y.”
Shanghai Leading China’s Multi-Brand Boutique Movement BY, located at Xintiandi Style mall (Image: Fashion Trend Digest) Interior of BY (Image: Fashion Trend Digest) Though the subject of China’s high-end fashion scene often conjures up images of vast, sparsely populated … Continue reading
Global Briefing | How to Seize the China Opportunity, Beyond Store Openings
According to Bain & Company, a consulting firm, China is currently the world’s second largest consumer of luxury goods, ahead of Japan and second only to the United States. McKinsey forecasts that by 2015, China will account for around 20 … Continue reading
Interview: Eyewear Designer Fei Wang On Marketing To China’s Maturing Consumers
China-born and London-based designer Fei Wang has made it her mission to address a common frustration among Asian women: finding luxury sunglasses that fit properly. In late 2007, Wang created her own label, Fei Wang Sunglasses, and has since sold … Continue reading
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