Iconic British high street fashion brand TOPSHOP will open its first store in Greater China on June 6th, 2013.
The 14,000 square foot flagship in Asia Standard Tower, positioned at the heart of Hong Kong’s bustling Queens Road Central, will bring the best of its cool British styles and trends, with more than 300 new pieces delivered every week.
TOPSHOP owner Sir Philip Green said: “This is a very exciting step in the continued growth of TOPSHOP as a global, yet uniquely British, brand. I am confident that fashion-loving Hong Kong customers will enjoy the retail experience and fantastic products that TOPSHOP offers them.”
In addition to the trend-led mainline collections, shoppers will be able to enjoy the best ranges from the British brand including Unique, the seasonal collection shown at London Fashion Week, Boutique, the brand’s premium limited edition line, and the designer collaborations TOPSHOP is recognised for worldwide.
TOPSHOP’s world-renowned and complimentary by-appointment Personal Shopping service will be conducted from a dedicated suite, where experienced personal shoppers will be on hand to offer style advice.
A host of special activities on the streets of Hong Kong will lead up to the launch which will be officiated by Sir Philip Green.
LAB Concept, a subsidiary of iconic luxury department store Lane Crawford, which opened a new contemporary fashion destination in Queensway Plaza, Hong Kong, in 2012, will manage the TOPSHOP business, providing the retail space and operational expertise, including staff and logistics support.
A TOPSHOP corner will also open in LAB Concept at Queensway Plaza later this year.
Andrew Keith, President of Lane Crawford, said: “From our own businesses, we’ve seen the growing demand from customers who want accessibility to fashion and beauty without compromise on design or trend. TOPSHOP is going to give them that and more — an unparalleled experience with cool product and great service in a dynamic environment that makes shopping fun.”